38-comparing-rockstars-marketing-for-gta-6-to-past-releases
Comparing Rockstar’s Marketing for GTA 6 to Past Releases Rockstar Games has never marketed two major titles in quite the same way, and looking back at how the studio handled the buildup to Red Dead Redemption 2 and GTA 5 offers a useful lens for understanding what feels different, and what feels familiar, about its…